What inspired you to start a game development company?
After working for other gaming companies, I was inspired to build my own. I had never planned to start a business, but it was the only way I could have the creative freedom to build the game of my dreams. Having my own game development company enables me to grow in so many aspects - I get to create, draw, write, innovate, problem solve, design, build, crunch numbers, do marketing and sales, be analytical, creative, make pipelines, be a leader and so much more. I loved games and always have. This is the only thing I can see myself doing now.
Can you share the story behind the name of your company?
The name "Violet Flame Studios" is inspired by a dream I had, where I was given the vision for our game. The "violet flame" symbolizes creativity, transformation, and inspiration, and this concept deeply resonated with me. I chose this name to reflect our commitment to creating imaginative and transformative games that ignite creativity and bring new ideas to life.
What were some of the initial challenges you faced when starting out?
Time and resource scarcity - I have a young family so managing my time was a challenge.
Under planning in some areas and over planning in others.
Too trusting in people’s expertise in areas where I lacked the expertise.
What qualities do you look for in team members?
An ability to take on feedback, creativity, clear communication, use initiative, an unwavering self belief.
How do you foster creativity and innovation among your team?
By giving them as much creative freedom as possible, without constraining all of their time and leaving them to manage their own time.
Detailed and clear briefs so they can use guidelines and then take it from there.
What is the core mission or vision of your company?
Our vision is in developing a range of interactive and immersive video games with a principle based development approach, where cognitive exercise is baked into the principle game system mechanics without compromising the fun factors of our games - and to deliver stories that give users a glimpse into the diverse esoteric philosophical traditions from around the world, and the golden thread that connects them all together.
What impact do you hope to have on the gaming industry?
Problem: Rapid advancements in portable technology has seen it become normal for a growing number of people to outsource exercise of their cognitive faculties to their devices for processing, diminishing their cognitive resources in the process. Solution: The VFS vision is in developing a range of globally marketable, challenging, interactive and immersive video games. Specifically designed to exercise atrophying cognitive faculties via learning mechanics programmed into game play. Providing a fantastically rich and enthralling entertainment experience with themes, language and lore inspired by the refined classical wisdom of the renaissance and secret traditions from across the world.
Problem: Advancements in user-data collection and algorithmic reporting has encouraged many developers to focus on prioritising metrics, mechanics and practices, often unethical, that maximize studio revenue at the expense of the overall user experience. Solution: VFS will establish lasting brand credibility known for ethical development of engaging, entertaining and innovative games that will prioritise focus on user enjoyment and self-development.
Problem: There are growing pools of principled consumers becoming increasingly aware of how wide spread these practices are, losing trust in the brands they were once loyal to and having their product expectations within the wider industry lowered over time. Solution: VFS will create compelling, high quality, high value digital products for consumers of all ages that will entertain, inspire and empower the user.
Problem: An ever increasing call for a renaissance in game development to return its focus to innovation, enjoyment and delivering a truly memorable and empowering user experience echo throughout the digital town square. Solution: VFS seeks to bridge the gap in public perception between personal development and video games by demonstrating to users tangible improvements to areas of cognition and attitude when engaged with VFS products.
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